You've created a web site and you are beginning to get
some traffic. You notice that you get some requests for information from your "Contact Us" page. You may even get some sales or sales inquiries from your site if your site is e-commerce enabled, however; Do you know what keywords brought those successful inquiries or generated those valuable sales Leads? How can you be sure of what part of your ongoing web site promotion process is working on your site and what is not?
Well every web site has a logging facility so that you can do an analysis on your visitors, your site's traffic. (Ask your ISP where to locate the log files for your server.) This is great you think, "All I have to do is look at the logs" Here is a sample of how they look:
220.127.116.11 - - [26/Oct/2003:01:45:23 -0400] "GET /homeh.jpg HTTP/1.1" 200 1242 "http://antiquewoods.com/" "Mozilla/4.0 (compatible; MSIE 5.5; Windows NT 4.0)"
18.104.22.168 - - [26/Oct/2003:01:45:23 -0400] "GET /home.jpg HTTP/1.1" 200 1093
"http://antiquewoods.com/" "Mozilla/4.0 (compatible; MSIE 5.5; Windows NT 4.0)"
22.214.171.124 - - [26/Oct/2003:01:45:23 -0400] "GET /what.jpg HTTP/1.1" 200 1541 "http://antiquewoods.com/" "Mozilla/4.0 (compatible; MSIE 5.5; Windows NT 4.0)"
126.96.36.199 - - [26/Oct/2003:01:45:23 -0400] "GET /whath.jpg HTTP/1.1" 200 1850 "http://antiquewoods.com/" "Mozilla/4.0 (compatible; MSIE 5.5; Windows NT 4.0)"
188.8.131.52 - - [26/Oct/2003:01:45:23 -0400] "GET /wood.jpg HTTP/1.1" 200 1680 "http://antiquewoods.com/" "Mozilla/4.0 (compatible; MSIE 5.5; Windows NT 4.0)"
184.108.40.206 - - [26/Oct/2003:01:45:23 -0400] "GET /portfolio.jpg HTTP/1.1" 200 1368 "http://antiquewoods.com/" "Mozilla/4.0 (compatible; MSIE 5.5; Windows NT 4.0)"
These entries go on and on for 1000's of lines on a fairly busy site.
Every image, style sheet, script and html file that is used in a web page is downloaded to the visitor's browser and logged to the log file simultaneously. The useful information includes informing you of what web browser was used, what the IP address of the visitor was, when they visited and for how long. You can even get referral information (what page brought them to your site) and even what keywords were used in their search engine search. It's all
available from the log files.
The log files are automatically generated as a response to people visiting and interacting with your site but with so much raw data, how can you glean the really useful information from it? How can you discern useful trends that you might use to determine what to do with your web site next? Read on and find out.
The key requirement is software designed for web log files analysis. There is a lot to choose from but they all seem to have only a slightly different presentation of summarized log file statistics with a few bar charts and pie charts thrown in for good measure. I don't think this appeals to the average web site owner for whom owning a web site is a means of promoting their real world products and services and who does not necessarily have a major degree in Statistics.
What if you could see an analysis of the web log files visually and tightly integrated with the pages that make up your site? What if you could easily tell what users liked the most on your site? This is where ClickTracks comes in.
Installation on a Windows OS PC is routine. It installs and runs fine on 1 Gig. HZ. Intel powered PC. I'm sure that its requirements are far less. It only requires about 6 MBs of disk
space. Your data for a fairly low traffic site will probably be less than 1.5 MBs.
After installation when the program starts up it asks you to enter a registration
key Which we can provide you with. After everything is installed you can use the Data Set
Creation assistant to create a file set that is a logical grouping for your web site. If you have more than one site then you can create additional data sets for each one.
The next step is to access your data. You can download via FTP (File Transfer Protocol) your web server log files. You can actually do this from inside the ClickTracks application itself. You
just need to supply the FTP Address information in the connection dialog. If you have access to an FTP Application like WS_FTP95 LE from http://www.ipswitch.com, then you can download the files to a folder on your hard drive and import them into the ClickTracks application for Analysis.
This is where ClickTracks shines because it is able to process large log files faster than many of its competitors and this saves you time in your analysis process.
The main reports are Search Report, Navigation Report and Site Overview.
The Search Report is most useful for telling what keywords were used in the popular Search Engines to bring visitors to your site.
The Navigation Report is the most interesting and most unique feature of ClickTracks. It allows you to overlay the statistical information that exists in your log files with your live site. Overlay tags are added to your internal site navigations links to show you how people interact with your site. See the screen shot below:
The Site Overview lets you see over a time range that you specify, how many visitors have
been to your site in an easy to read graph of visitors by time.
Trial Version Limits
The Trial version lets you try out the software before purchasing to see if you like it. The trial duration lasts for 30 days. After that you might try asking for and extension if you still haven't made up your mind. After the trial elapses you can still review your old data that you imported
during the trial. Exporting reports from ClickTracks is easy but is also limited to demo reports already created and hosted on the ClickTracks Site. You can generate PDF and Excel file formats. Many of the reports are also limited to a 7 day view of your log file history. Still it
provides a great sample of how ClickTracks can help you.
ClickTracks makes reviewing your web traffic activity a pleasure. It presents meaningful information from the raw web log data in a way that any web site owner can intuitively understand. If you need easy to understand information to help you sharpen your online selling strategy, then ClickTracks is a very strong contender.
"In my opinion it is simply one of the best web log analyzer programs I have seen to date." - R. Reid
Download ClickTracks now!
Then Contact Us to request a serial# to evaluate it. Please feel free to Contact Us about any other products and service issues as well.
Web Log Analysis Software sources
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